Schell had previously worked with The House Theater Company in Chicago, while Rubin had started a charity fundraiser for cancer research, after losing his father to cancer as a child. There she met Eric Schell and Slava Rubin, who had had similar experiences with fundraising. In 2006, Ringelmann went on to the Haas School of Business to start a company she felt would "democratize" fundraising. Ringelmann was originally inspired to work with independent filmmakers and theater producers after a filmmaker 50 years her senior saw she worked at JPMorgan and asked her to fund his film. Though the performance was popular with audiences, there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams. In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play.
#Kickstarter vs indiegogo plus
Stripe's processing fees of 3% plus 30 cents of every donation still apply. ĭonors use solely credit cards to donate, and processing is conducted by Stripe. was later acquired by YouCaring in January 2018, who were subsequently acquired by GoFundMe. Indiegogo Life did not charge a platform fee. In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes. The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company. Fifteen million people visit the site each month. This charge is in addition to Stripe credit card processing charges of 3% + $0.30 per transaction. Indiegogo charges a 5% fee on contributions. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. The site is one of the first sites to offer crowd funding. Its headquarters are in San Francisco, California.
Indiegogo / ˌ ɪ n d i ˈ ɡ oʊ ɡ oʊ/ is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell.
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